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Author: Mayo Deji Omotayo

Understanding the consumer credit landscape in Nigeria Nigeria’s untapped consumer credit needs currently stands at about N109 trillion. While individuals and MSMEs in certain more developed economies are able to turn to the banks to fulfill their credit needs, the reality …
Blog cover: how Urgent10k is meeting Nigerian's emergency cash needs
The Federal Competition and Consumer Protection Commission (FCCPC); the regulatory agency responsible for ensuring consumer protection and regulating competition in Nigeria, recently released a Limited Interim Regulatory/Registration Framework for Digital Lending. This regulatory framework is enforceable whilst they work on a …
The importance of having your products suited to the needs of customers is often understated. A good product is one which fits/ addresses specific needs of the market. It’s almost impossible to gain market share or domination without tailoring one’s offerings …
Lendsqr blog cover title: how to design a customer centric lending product
It’s a widely spread belief amongst lenders that handing over cash or processing loans faster is all that borrowers want. Unfortunately, lending is more nuanced than this. To have a deeper understanding into what drives Nigerians towards one lender or the …
Blog cover title: what do borrowers want from lenders
Savings and investment have been an integral part of our local community from pre-colonial times. This largely due to the communal nature of the African community – we naturally tend to look out for each other, even where finances are concerned. …
Why you should digitize your Ajo lending business
The business strategy is the foundation of every business, it provides guidance to what the organization is set-up to achieve. The first step towards building a strong lending business, with long-term sustainable growth is having a clearly defined strategy. In simple …
Drafting a strategy for your lending business
Human psychology indicates that human beings make purchase decisions based on emotions which are subsequently justified by rational suggestions. According to Simon Sinek, it’s easier to sell a product that’s emotionally charged. This is where incentives come in. Humans as consumers …
Lendsqr blog cover: expand your lending business with customer incentives

Author: Mayo Deji Omotayo