Expand your lending business with customer incentives
How to

Expand your lending business with customer incentives

Human psychology indicates that human beings make purchase decisions based on emotions which are subsequently justified by rational suggestions. According to Simon Sinek, it’s easier to sell a product that’s emotionally charged. This is where incentives come in. Humans as consumers generally respond to incentives as a big motivating factor for their purchase decisions. The […]

Device finance in Nigeria: A case for BNPL
Growth marketing

Device finance in Nigeria: A case for BNPL

The business of today is no longer a physical place. It’s now conducted in millions and billions of devices all over the world. Even more interesting is the fact that, in Nigeria, lots of software developers, creatives, etc. are able to work for companies abroad from the comfort of their homes with their smart devices. […]

A deep overview of business and SME loans in Kenya
Industry Information

A deep overview of business and SME loans in Kenya

Whether through banks, SACCOs, digital platforms, or informal channels, we examine how Kenya's business owners are financing their operations and what’s next for them.