A guide to promoting your lending business using digital channels
Growth marketing

A guide to promoting your lending business using digital channels

Promoting a lending business today requires more than word-of-mouth or traditional advertising. With more borrowers searching for financial services online, digital channels such as social media, search engines, and email have become essential for reaching the right audience. When used effectively, these platforms help lenders build trust, increase visibility, and connect with potential borrowers at scale. This guide explores practical ways lenders can use digital channels to grow their reach and attract more customers.

Ethical ways to recover loans
Growth marketing

Ethical ways to recover loans

Recovering loans ethically is one of the toughest challenges Nigerian lenders face. Contrary to common assumptions, the biggest obstacle isn’t funding, technology, or regulation, it’s the alarming reality that many Nigerians simply don’t pay back their loans. While financial hardship plays a part, a significant number of borrowers are willfully reluctant to repay. This article explores ethical, effective strategies lenders can use to recover loans without resorting to harassment or illegal practices.

What you need to know about Nigeria’s Open Banking
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What you need to know about Nigeria’s Open Banking

Two years after the first Open Banking framework circular was released, the CBN issued operational guidelines for Open Banking on Tuesday, March 7, 2023, heralding a start for what many anticipated would bring about a much-needed change in financial services.