Effective strategies to market your loan products
Growth marketing

Effective strategies to market your loan products

As of 2023, the global lending market was valued at over $7 trillion, with thousands of institutions vying for the attention of borrowers. So, how do you make your loan products stand out in such a full market?

We built Lendsqr to innovate affordable credit for all
Company

We built Lendsqr to innovate affordable credit for all

There’s no shortage of research to show how crucial consumer credit is to the average Nigerian and the economy as a whole. But we like to think of credit from how it affects people and it is often the one tool people use to deal with economic shocks. In Nigeria, those economic shocks can be […]

Customer count or profitability: which is more important for a lender?
Growth marketing

Customer count or profitability: which is more important for a lender?

Running a lending business, as is the case with running any other business, requires business owners to make some tough decisions. Most lenders, especially those new to the lending business, are typically faced with the high-consequence question: ā€œWhat should I primarily focus on -growing my customer count or growing profitably?ā€ The former is concerned with […]