Customer count or profitability: which is more important for a lender?
Growth marketing

Customer count or profitability: which is more important for a lender?

For lenders, growth often brings a key dilemma: should the focus be on increasing customer count or maximizing profitability? While attracting more borrowers can boost market presence and long-term opportunities, it can also strain resources and increase risk if not managed carefully. On the other hand, prioritizing profitability ensures sustainable operations but may limit market share and growth potential. Striking the right balance between these two objectives is crucial for building a lending business that is both competitive and financially resilient.

Frequently asked questions on Direct Debit in Nigeria
Industry Information

Frequently asked questions on Direct Debit in Nigeria

Explore questions Nigerians ask most about direct debit. Read more to see what people really want to know: what’s allowed, what’s not, and how to protect your money.

How to spot risky loan guarantors and protect yourself as a lender
How to

How to spot risky loan guarantors and protect yourself as a lender

A loan guarantor is basically like a secondary borrower. If they can't pay up when the borrower defaults, then having them as a guarantor is pointless.