Customer count or profitability: which is more important for a lender?
Growth marketing

Customer count or profitability: which is more important for a lender?

For lenders, growth often brings a key dilemma: should the focus be on increasing customer count or maximizing profitability? While attracting more borrowers can boost market presence and long-term opportunities, it can also strain resources and increase risk if not managed carefully. On the other hand, prioritizing profitability ensures sustainable operations but may limit market share and growth potential. Striking the right balance between these two objectives is crucial for building a lending business that is both competitive and financially resilient.

How Herconomy is making credit accessible to underserved women
Company

How Herconomy is making credit accessible to underserved women

In markets, offices, and small shops across Africa, women are constantly at work: running businesses, managing homes, and making daily financial decisions that keep families and communities afloat. Many of them dream of expanding what they’ve built, hiring more hands, or sending their children to better schools. But those dreams often pause at the threshold […]

What do borrowers want from lenders?
How to

What do borrowers want from lenders?

Understanding what borrowers truly want goes beyond offering quick loans or competitive rates. Today’s borrowers value transparency, speed, flexibility, and a seamless digital experience. They want lenders who communicate clearly, offer fair terms, and provide support when it matters most. Meeting these expectations is not just about attracting customers, it’s about building trust, loyalty, and long-term relationships in an increasingly competitive lending market.