Customer count or profitability: which is more important for a lender?
Growth marketing

Customer count or profitability: which is more important for a lender?

For lenders, growth often brings a key dilemma: should the focus be on increasing customer count or maximizing profitability? While attracting more borrowers can boost market presence and long-term opportunities, it can also strain resources and increase risk if not managed carefully. On the other hand, prioritizing profitability ensures sustainable operations but may limit market share and growth potential. Striking the right balance between these two objectives is crucial for building a lending business that is both competitive and financially resilient.

A state of emergency! Without student loans, Nigeria has no future
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A state of emergency! Without student loans, Nigeria has no future

Student loans are the bridge between potential and success in many parts of the world. Yet the cost of acquiring education has become increasingly prohibitive for many Nigerian families.

Does your loan business really need an app?
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Does your loan business really need an app?

The truth is, most lenders don’t need to have a loan app, not only because of the stress of having one, but because the net impact on the business might even be negative.