Effective strategies to market your loan products
Growth marketing

Effective strategies to market your loan products

As of 2023, the global lending market was valued at over $7 trillion, with thousands of institutions vying for the attention of borrowers. So, how do you make your loan products stand out in such a full market?

How big is the addressable market for consumer loan in Nigeria?
Lending

How big is the addressable market for consumer loan in Nigeria?

Nigeria's 200 million population offers a vast potential for consumer loans, yet much of this market remains underserved. From rising digital lending adoption to evolving fintech innovations, the opportunities for lenders are enormous. This guide explores the size of the addressable market for consumer loans in Nigeria and outlines strategies to tap into this growing and lucrative sector.

How do lenders manage abandoned loan applications?
Growth marketing

How do lenders manage abandoned loan applications?

This article walks through how lenders manage abandoned loan applications in real terms. It focuses on what happens after an application stalls, how lenders diagnose the cause, and what systems and decisions help recover value without irritating borrowers or stretching operations teams.