Customer count or profitability: which is more important for a lender?
Growth marketing

Customer count or profitability: which is more important for a lender?

For lenders, growth often brings a key dilemma: should the focus be on increasing customer count or maximizing profitability? While attracting more borrowers can boost market presence and long-term opportunities, it can also strain resources and increase risk if not managed carefully. On the other hand, prioritizing profitability ensures sustainable operations but may limit market share and growth potential. Striking the right balance between these two objectives is crucial for building a lending business that is both competitive and financially resilient.

11 things you need to start a loan business in Rwanda
Information

11 things you need to start a loan business in Rwanda

You'll need to register your business as a legal entity. But that's only one of 11 things you need to start a loan business in Rwanda.

How to know your lending business is ready for automation
Lender information

How to know your lending business is ready for automation

As your lending business grows, the signs that you’re ready for automation become hard to ignore: slower approvals, rising manual errors, and teams spending too much time on repetitive tasks like onboarding or credit checks. When these bottlenecks begin to limit how fast you can scale or how well you can serve customers, automation isn’t just an upgrade; it becomes a necessity. Recognizing these early signals helps you move from reactive operations to a more efficient, consistent, and growth-ready lending process.