How to start a money lending business in Zambia
How to

How to start a money lending business in Zambia

In Zambia today, many people are struggling to access the credit they need. Over 60% of adults can’t get loans or use formal banking services, and the situation is even tougher in rural areas, where nearly 80% of people are excluded from financial services altogether. While Zambia’s economy has grown over the years, much of […]

Effective strategies to market your loan products
Growth marketing

Effective strategies to market your loan products

As of 2023, the global lending market was valued at over $7 trillion, with thousands of institutions vying for the attention of borrowers. So, how do you make your loan products stand out in such a full market?

5 loan marketing ideas for digital-first lenders
Lender information

5 loan marketing ideas for digital-first lenders

If you run a digital-first lending business in Africa you already understand how competitive this space can be. Customers expect fast responses, clear information, and a sense that they can trust you with their money. Every interaction counts, but the very first interaction often happens before you even know someone is looking for you. Most […]