How to get started as a lender in Sierra Leone
Industry Information

How to get started as a lender in Sierra Leone

How do you start lending in a country where most people are still outside the formal financial system? In Sierra Leone, over 70% of the population are financially excluded.  That means the majority of people don’t have access to bank accounts, loans, or digital payment options. This gap leaves many dependent on cash transactions, which […]

Effective strategies to market your loan products
Growth marketing

Effective strategies to market your loan products

As of 2023, the global lending market was valued at over $7 trillion, with thousands of institutions vying for the attention of borrowers. So, how do you make your loan products stand out in such a full market?

Building borrower trust in markets with loan sharks and scams
Borrower information

Building borrower trust in markets with loan sharks and scams

This article explores the facts behind borrower behavior, highlights where lenders often fail, and sets out ways to close the gap.