How to get your USSD code as a lender in Ghana
How to

How to get your USSD code as a lender in Ghana

Getting a USSD code as a lender in Ghana is a smart move. Mobile phone usage is nearly universal, with a mobile penetration rate exceeding 113%, due to the widespread use of multiple SIM cards.  This makes mobile devices a powerful tool for businesses, particularly lenders, looking to connect with potential customers. For lenders, this […]

Boosting your lending app rating on Google and Apple app stores
Growth marketing

Boosting your lending app rating on Google and Apple app stores

Improving your lending app’s rating isn’t just about getting more stars; it’s about building trust, increasing visibility, and attracting the right users. This guide breaks down the practical steps lenders can take to boost app store ratings on Google and Apple, strengthen customer perception, and drive sustainable growth.

Why non-financial companies are offering credit products
Growth marketing

Why non-financial companies are offering credit products

This article looks at why non-financial companies are offering credit products, how they structure these offerings, and what it means for lenders operating in African markets.