How to find a profitable lending niche and target the right borrowers
How to

How to find a profitable lending niche and target the right borrowers

As a loan business owner looking to succeed, scale and stand out in the lending ecosystem, you must recognize that you can’t lend to everyone. We’ve highlighted several ways to target the right borrowers and find a profitable niche. 

5 key qualities borrowers look for in a lender
Growth marketing

5 key qualities borrowers look for in a lender

While countless articles detail what lenders want in a borrower, we've flipped the script to highlight what borrowers look for in a lender. So, what qualities convince a borrower that a lender is the right choice?

How lack of consequence for loan defaults is destroying the African credit ecosystem
Industry Information

How lack of consequence for loan defaults is destroying the African credit ecosystem

Lack of loan default consequences is destroying Africa’s credit ecosystem from the inside out and it's causing a vicious cycle of distrust.