How to get your USSD code as a lender in Ghana
Getting a USSD code as a lender in Ghana is a smart move. Mobile phone usage is nearly universal, with a mobile penetration rate exceeding 113%, due to the widespread use of multiple SIM cards. This makes mobile devices a powerful tool for businesses, particularly lenders, looking to connect with potential customers. For lenders, this […]
How payday loan software helps lenders disburse credit faster
Speed matters to payday lenders because faster payouts directly affect the business in ways that quickly add up
Attracting your ideal clientele as a lender
Attracting the right clients is essential for any lending business. Serving borrowers who match your risk profile and business goals not only improves repayment rates but also strengthens long-term growth. By clearly defining your ideal clientele and tailoring your marketing, communication, and service strategies to their needs, lenders can build trust, increase engagement, and minimize defaults. This article explores practical ways to identify, reach, and attract the borrowers who are the best fit for your lending business.


