Customer count or profitability: which is more important for a lender?
Growth marketing

Customer count or profitability: which is more important for a lender?

For lenders, growth often brings a key dilemma: should the focus be on increasing customer count or maximizing profitability? While attracting more borrowers can boost market presence and long-term opportunities, it can also strain resources and increase risk if not managed carefully. On the other hand, prioritizing profitability ensures sustainable operations but may limit market share and growth potential. Striking the right balance between these two objectives is crucial for building a lending business that is both competitive and financially resilient.

Lendsqr launches affordable digital lending tech to expand credit access in Sierra Leone
Press Release

Lendsqr launches affordable digital lending tech to expand credit access in Sierra Leone

Lendsqr is bringing its world-class lending technology to Sierra Leone! We’re offering affordable infrastructure to help local lenders automate their credit cycles, reach the unbanked, and scale their impact across the country effortlessly.

7 strategies to avoid SME loan defaults as a Nigerian Lender
How to

7 strategies to avoid SME loan defaults as a Nigerian Lender

While SMEs are generally considered low-risk borrowers, given the ease of verifying their operations through cash flow assessments, on-ground assessments and more. Lending to them is not without its challenges. We’ve done the grunt work for you. Learn the strategies to avoid SME loan defaults as a Nigerian lender.