How to find a profitable lending niche and target the right borrowers
How to

How to find a profitable lending niche and target the right borrowers

As a loan business owner looking to succeed, scale and stand out in the lending ecosystem, you must recognize that you can’t lend to everyone. We’ve highlighted several ways to target the right borrowers and find a profitable niche. 

Effective loan collections for lenders in Zimbabwe
Lender information

Effective loan collections for lenders in Zimbabwe

Find out how to ensure loan repayments without turning every collection into a battle.

5 reasons why borrowers don’t come back
Borrower information

5 reasons why borrowers don’t come back

Many lenders focus heavily on acquisition but overlook a quieter, more costly problem: why borrowers don’t return. The truth is, repeat borrowing isn’t just about need; it’s about experience. When customers encounter hidden fees, rigid repayment structures, slow disbursements, poor communication, or feel unsupported during moments of financial stress, they remember. And when the next need arises, they don’t come back, they look elsewhere. Understanding these friction points is critical, because in lending, retention is often the clearest signal of trust earned or lost.