10 common reasons lenders go cold after demos
Lender information

10 common reasons lenders go cold after demos

Buyers often research for weeks or months before they reach out, and when they do sit through a demo they expect to get value and confidence fast.

GSI vs Direct Debit: Similarities and differences
Lending

GSI vs Direct Debit: Similarities and differences

To clear the air and empower lenders to make informed decisions, let’s dive into the nuances between GSI vs direct debit.

5 key qualities borrowers look for in a lender
Growth marketing

5 key qualities borrowers look for in a lender

While countless articles detail what lenders want in a borrower, we've flipped the script to highlight what borrowers look for in a lender. So, what qualities convince a borrower that a lender is the right choice?