Frequently Asked Questions about productive credit
Borrower information

Frequently Asked Questions about productive credit

This article breaks down the questions that come up when lenders start taking productive credit more seriously.

How to start a lending business in Nigeria
Industry Information

How to start a lending business in Nigeria

This guide walks through the practical steps you need to take to start a lending business in Nigeria.

Customer count or profitability: which is more important for a lender?
Growth marketing

Customer count or profitability: which is more important for a lender?

For lenders, growth often brings a key dilemma: should the focus be on increasing customer count or maximizing profitability? While attracting more borrowers can boost market presence and long-term opportunities, it can also strain resources and increase risk if not managed carefully. On the other hand, prioritizing profitability ensures sustainable operations but may limit market share and growth potential. Striking the right balance between these two objectives is crucial for building a lending business that is both competitive and financially resilient.