Why African lenders need different risk models than Western lenders
How to

Why African lenders need different risk models than Western lenders

To make lending sustainable and fair, African lenders need models that recognize these realities instead of trying to fit them into assumptions that belong elsewhere.

Attracting your ideal clientele as a lender
How to

Attracting your ideal clientele as a lender

In this article, I’ll lay out several methods by which you can distinguish yourself from your competitors and how to attract your ideal target audience which will help you build a loyal clientele, turning potential new customers and promising leads into loyal clients.

How to get started as a lender in Cameroon
How to

How to get started as a lender in Cameroon

Today, we’ll take you through the essential steps to establish a lending business that works and thrives in Cameroon’s financial ecosystem.