How to choose your first lending niche
Choosing your first lending niche is one of the most important decisions when starting a lending business. Rather than trying to serve everyone, successful lenders often begin by focusing on a specific market such as salary earners, small businesses, students, traders, or asset-backed borrowers. The right niche depends on factors like customer demand, risk profile, competition, and your ability to understand and serve that segment well. Starting with a clear niche can help you build stronger products, manage risk better, and grow more strategically.
Frequently Asked Questions on Credit Reporting
Here are some of the most frequently asked questions about credit reporting that lenders or prospective lenders (especially in Africa) should keep in mind.
Categories of low-risk borrowers lenders should target
Saying, āI don't want high-risk borrowers,ā is one thing; articulating the low-risk customers you seek is another. We have done the grunt work of identifying and categorizing traditionally low-risk borrowers.
