5 loan marketing ideas for digital-first lenders
If you run a digital-first lending business in Africa you already understand how competitive this space can be. Customers expect fast responses, clear information, and a sense that they can trust you with their money. Every interaction counts, but the very first interaction often happens before you even know someone is looking for you. Most […]
How to know your business is ready to offer credit products
This article breaks down the signals that show your business is ready to offer credit. It also highlights the risks and the opportunities that come with extending credit to customers
What are the problems associated with lending money in Nigeria?
Every day, thousands of Nigerian lenders wake up to face a market that’s equal parts promising and precarious. The nation’s vast population, entrepreneurial spirit, and rapidly growing SME sector make it an attractive ground for credit services. Over 40 million MSMEs account for nearly half of Nigeria’s GDP, and many of these businesses rely on […]