Categories of low-risk borrowers lenders should target
Saying, “I don't want high-risk borrowers,” is one thing; articulating the low-risk customers you seek is another. We have done the grunt work of identifying and categorizing traditionally low-risk borrowers.
How to sell your loan products
In our posts on getting your lending business up and running, we mentioned that the next step after creating your loan products was to invite borrowers to view and apply for them. In this post, we will be talking a bit about that process, which is really all about “selling” your loan products.
Why Credit Scoring is Important to Lending
A big determinant in whether you decide to lend a borrower money or not is the confidence you have in the borrower’s ability and willingness to pay you back.