Attracting your ideal clientele as a lender
Attracting the right clients is essential for any lending business. Serving borrowers who match your risk profile and business goals not only improves repayment rates but also strengthens long-term growth. By clearly defining your ideal clientele and tailoring your marketing, communication, and service strategies to their needs, lenders can build trust, increase engagement, and minimize defaults. This article explores practical ways to identify, reach, and attract the borrowers who are the best fit for your lending business.
Lendsqr launches affordable digital lending tech to expand credit access in Sierra Leone
Lendsqr is bringing its world-class lending technology to Sierra Leone! We’re offering affordable infrastructure to help local lenders automate their credit cycles, reach the unbanked, and scale their impact across the country effortlessly.
Lending with USSD – opportunities, challenges, and limitations
While access to mobile phones is available, smartphones are not as easy to come by. For this reason, an alternative lending channel like USSD that is easily accessible becomes necessary.

