Attracting your ideal clientele as a lender
How to

Attracting your ideal clientele as a lender

Attracting the right clients is essential for any lending business. Serving borrowers who match your risk profile and business goals not only improves repayment rates but also strengthens long-term growth. By clearly defining your ideal clientele and tailoring your marketing, communication, and service strategies to their needs, lenders can build trust, increase engagement, and minimize defaults. This article explores practical ways to identify, reach, and attract the borrowers who are the best fit for your lending business.

Open banking in Africa: Continental progress made as of 2025
Industry Information

Open banking in Africa: Continental progress made as of 2025

In London or Sydney, open banking was about breaking up bank monopolies. In Africa, it’s about building the pipes. Basic ones. The kind that lets people send money, access credit, or even check a bank balance without friction. Here, open banking isn’t just a policy play, it’s a workaround. A way to fill gaps that […]

11 things you need to start a loan business in Rwanda
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11 things you need to start a loan business in Rwanda

You'll need to register your business as a legal entity. But that's only one of 11 things you need to start a loan business in Rwanda.