A guide to promoting your lending business using digital channels
Growth marketing

A guide to promoting your lending business using digital channels

Promoting a lending business today requires more than word-of-mouth or traditional advertising. With more borrowers searching for financial services online, digital channels such as social media, search engines, and email have become essential for reaching the right audience. When used effectively, these platforms help lenders build trust, increase visibility, and connect with potential borrowers at scale. This guide explores practical ways lenders can use digital channels to grow their reach and attract more customers.

How to reduce loan defaults in Liberia: Best strategies for lenders
Industry Information

How to reduce loan defaults in Liberia: Best strategies for lenders

When we talk about loan defaults in Liberia, what usually comes to mind is poverty or bad borrowers. But beneath the surface, there are ignored factors that quietly make things worse. In this article, we explored the reasons behind Liberia’s loan default challenge and workable strategies that lenders can use to protect their portfolios while still empowering the people they serve.

What is escrow-based lending?
How to

What is escrow-based lending?

At its core, escrow-based lending is a financial arrangement where a neutral third party holds funds, documents, or assets on behalf of both lender and borrower, and only releases them when predefined conditions are met.