A guide to promoting your lending business using digital channels
Promoting a lending business today requires more than word-of-mouth or traditional advertising. With more borrowers searching for financial services online, digital channels such as social media, search engines, and email have become essential for reaching the right audience. When used effectively, these platforms help lenders build trust, increase visibility, and connect with potential borrowers at scale. This guide explores practical ways lenders can use digital channels to grow their reach and attract more customers.
How to report unethical lenders
There are good and responsible lenders who recover loans ethically, but bad ones exist, too. If you find yourself a victim of predatory and unlawful lending practices, you can seek redress
What Chamas and SACCOs can teach lenders about group lending
Group finance has a reach that many fintechs still underestimate. In Kenya, SACCOs that operate under regulation reported 6.84 million members in 2023, a number that shows how much formal group lending has grown. Beyond that, informal savings groups called chamas are even more widespread. Estimates suggest there are around 300,000 active chamas, each managing […]


