5 key qualities borrowers look for in a lender
Growth marketing

5 key qualities borrowers look for in a lender

While countless articles detail what lenders want in a borrower, we've flipped the script to highlight what borrowers look for in a lender. So, what qualities convince a borrower that a lender is the right choice?

How to provide the best customer experience as a lender
Growth marketing

How to provide the best customer experience as a lender

At our last count, we found over 200 loan apps in Nigeria and without a doubt, many more lenders are still building behind the scenes, getting ready to launch. Even though the wide credit gap means there are many potential customers available for the taking, now more than ever is the best time to discover […]

Loan business vs. Lending business: A difference every lender should know
Lender information

Loan business vs. Lending business: A difference every lender should know

One is run as a corporate machine with risk and compliance models, and the other is based on flexibility, personal contact, and sometimes punitive penalties for non-repayment.