Attracting your ideal clientele as a lender
How to

Attracting your ideal clientele as a lender

In this article, I’ll lay out several methods by which you can distinguish yourself from your competitors and how to attract your ideal target audience which will help you build a loyal clientele, turning potential new customers and promising leads into loyal clients.

Why Credit Scoring is Important to Lending
Lending

Why Credit Scoring is Important to Lending

A big determinant in whether you decide to lend a borrower money or not is the confidence you have in the borrower’s ability and willingness to pay you back.

How do lenders manage abandoned loan applications?
Growth marketing

How do lenders manage abandoned loan applications?

This article walks through how lenders manage abandoned loan applications in real terms. It focuses on what happens after an application stalls, how lenders diagnose the cause, and what systems and decisions help recover value without irritating borrowers or stretching operations teams.