Customer count or profitability: which is more important for a lender?
Growth marketing

Customer count or profitability: which is more important for a lender?

For lenders, growth often brings a key dilemma: should the focus be on increasing customer count or maximizing profitability? While attracting more borrowers can boost market presence and long-term opportunities, it can also strain resources and increase risk if not managed carefully. On the other hand, prioritizing profitability ensures sustainable operations but may limit market share and growth potential. Striking the right balance between these two objectives is crucial for building a lending business that is both competitive and financially resilient.

How to get started as a lender in Tanzania
Lender information

How to get started as a lender in Tanzania

If you've ever thought about making a difference with your investment, now might be the perfect time to get started as a lender in Tanzania.

Why you should digitize your Ajo lending business
How to

Why you should digitize your Ajo lending business

Digitizing your Ajo lending business can transform how you manage contributions, track loans, and engage members. Moving from manual records to digital tools improves transparency, reduces errors, and makes it easier to monitor repayments in real time. It also enhances trust among members while allowing you to scale operations more efficiently. In an increasingly digital world, embracing technology is no longer optional, it’s key to running a more reliable and sustainable Ajo system.