Customer count or profitability: which is more important for a lender?
Growth marketing

Customer count or profitability: which is more important for a lender?

Running a lending business, as is the case with running any other business, requires business owners to make some tough decisions. Most lenders, especially those new to the lending business, are typically faced with the high-consequence question: “What should I primarily focus on -growing my customer count or growing profitably?” The former is concerned with […]

Boosting your lending app rating on Google and Apple app stores
Growth marketing

Boosting your lending app rating on Google and Apple app stores

Think about all the apps you’ve installed over the last few years. What was the first thing that caught your eye and would ultimately determine whether you would proceed to download the app or bypass it in search of a better alternative? If you’re like everyone else with commonsense, then ratings and reviews tend to […]

How to reduce loan defaults in Liberia: Best strategies for lenders
Industry Information

How to reduce loan defaults in Liberia: Best strategies for lenders

When we talk about loan defaults in Liberia, what usually comes to mind is poverty or bad borrowers. But beneath the surface, there are ignored factors that quietly make things worse. In this article, we explored the reasons behind Liberia’s loan default challenge and workable strategies that lenders can use to protect their portfolios while still empowering the people they serve.