How to assess the risks to a loan application
Lending

How to assess the risks to a loan application

Assessing/evaluating a loan application is all about weighing the risk to your money. The more you can reduce or eliminate that risk, the better. It all boils down to your confidence in the applicant’s credit worthiness. Assessing a loan application is the process by which you determine if an applicant qualifies for your loan, and […]

Expand your lending business with customer incentives
How to

Expand your lending business with customer incentives

Human psychology indicates that human beings make purchase decisions based on emotions which are subsequently justified by rational suggestions. According to Simon Sinek, it’s easier to sell a product that’s emotionally charged. This is where incentives come in. Humans as consumers generally respond to incentives as a big motivating factor for their purchase decisions. The […]

What collateral do you need to protect your loan business?
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What collateral do you need to protect your loan business?

Lenders need to be smart about what kind of collateral they accept, but they also want to make sure that all sorts of businesses and people have a chance to get the loans they need to grow.