Customer count or profitability: which is more important for a lender?
Growth marketing

Customer count or profitability: which is more important for a lender?

For lenders, growth often brings a key dilemma: should the focus be on increasing customer count or maximizing profitability? While attracting more borrowers can boost market presence and long-term opportunities, it can also strain resources and increase risk if not managed carefully. On the other hand, prioritizing profitability ensures sustainable operations but may limit market share and growth potential. Striking the right balance between these two objectives is crucial for building a lending business that is both competitive and financially resilient.

SnapCash, Irorun and other apps for 50,000 naira in Nigeria
Borrower information

SnapCash, Irorun and other apps for 50,000 naira in Nigeria

From as little as 2,000 naira to as much as 50,000 naira, the goal remains the same: to address immediate emergencies.

Frequently asked questions on USSD channel for loans
Lender information

Frequently asked questions on USSD channel for loans

This FAQ explains how the USSD loan channel works, what users can do on it, and what to know when troubleshooting or setting it up.