Attracting your ideal clientele as a lender
How to

Attracting your ideal clientele as a lender

Attracting the right clients is essential for any lending business. Serving borrowers who match your risk profile and business goals not only improves repayment rates but also strengthens long-term growth. By clearly defining your ideal clientele and tailoring your marketing, communication, and service strategies to their needs, lenders can build trust, increase engagement, and minimize defaults. This article explores practical ways to identify, reach, and attract the borrowers who are the best fit for your lending business.

How to get your USSD code as a lender in Nigeria
How to

How to get your USSD code as a lender in Nigeria

USSD code for lenders are available in two ways: either from the Nigerian Communications Commission (NCC) or through VASPs. Learn more.

Download the FCCPC Digital Lending Regulations 2025
How to

Download the FCCPC Digital Lending Regulations 2025

Nigeria’s Federal Competition and Consumer Protection Commission (FCCPC) has published the Digital, Electronic, Online, or Non-Traditional Consumer Lending Regulations 2025. If you are in consumer lending, whether as a digital lender, app developer, service provider, or partner, these regulations are not optional. They define exactly how you can operate, the approvals you must get, and […]