Expand your lending business with customer incentives
Customer incentives can be a powerful lever for growing a lending business when used strategically. From interest rate discounts and referral bonuses to flexible repayment rewards, the right incentives can attract new borrowers while encouraging repeat usage. But beyond acquisition, incentives also shape borrower behavior and loyalty, making it important to design them in a way that supports both growth and risk management. When aligned with your overall strategy, they can help you scale sustainably without compromising profitability.
How to get started as a lender in Kenya
Believe it or not, there are approximately 7.4 million MSMEs in Kenya struggling to access credit, desperately waiting for you to decide to set up shop as a lender in Kenya. Getting started as a lender in Kenya means stepping into a market with a $1.1 billion credit gap. If you’re worried about competition, know […]
A deep overview of business and SME loans in Rwanda
In Rwanda, business and SME loans are financial instruments designed to support the capital and operational needs of enterprises ranging from micro to medium-sized businesses.