Customer count or profitability: which is more important for a lender?
Growth marketing

Customer count or profitability: which is more important for a lender?

For lenders, growth often brings a key dilemma: should the focus be on increasing customer count or maximizing profitability? While attracting more borrowers can boost market presence and long-term opportunities, it can also strain resources and increase risk if not managed carefully. On the other hand, prioritizing profitability ensures sustainable operations but may limit market share and growth potential. Striking the right balance between these two objectives is crucial for building a lending business that is both competitive and financially resilient.

7 top loan apps for iPhone users in Nigeria
Borrower information

7 top loan apps for iPhone users in Nigeria

This piece examines seven iOS loan apps in Nigeria that stand apart in how they lend, what they demand, and the kind of borrower they serve.

6 features in your loan app that chase borrowers away
Information

6 features in your loan app that chase borrowers away

Let's explore these potential red flags and how to ensure your loan app attracts, rather than repels, the very customers it aims to serve.