5 loan marketing ideas for digital-first lenders
Lender information

5 loan marketing ideas for digital-first lenders

If you run a digital-first lending business in Africa you already understand how competitive this space can be. Customers expect fast responses, clear information, and a sense that they can trust you with their money. Every interaction counts, but the very first interaction often happens before you even know someone is looking for you. Most […]

What are the problems associated with lending money in Nigeria?
Industry Information

What are the problems associated with lending money in Nigeria?

Every day, thousands of Nigerian lenders wake up to face a market that’s equal parts promising and precarious. The nation’s vast population, entrepreneurial spirit, and rapidly growing SME sector make it an attractive ground for credit services.  Over 40 million MSMEs account for nearly half of Nigeria’s GDP, and many of these businesses rely on […]

Key providers you need as a lender in Sierra Leone: Credit reporting agencies and more
Lender information

Key providers you need as a lender in Sierra Leone: Credit reporting agencies and more

If you think you have trust issues, try being a lender in Sierra Leone. It’s a constant battle to separate fact from fiction, and every loan feels like a gamble. In the second quarter of 2024, Sierra Leone’s NPL rate fell to 7.5%, a significant drop from 12.1% in 2023. Great news, right? But let’s […]