A guide to promoting your lending business using digital channels
Promoting a lending business today requires more than word-of-mouth or traditional advertising. With more borrowers searching for financial services online, digital channels such as social media, search engines, and email have become essential for reaching the right audience. When used effectively, these platforms help lenders build trust, increase visibility, and connect with potential borrowers at scale. This guide explores practical ways lenders can use digital channels to grow their reach and attract more customers.
Embed BNPL into your platform without becoming a lender
It’s frustrating to know you could make the sale if only your customers had more payment options. This is where Buy Now, Pay Later (BNPL) comes in.
4 alternative lending channels to reach underserved borrowers
Most African countries need easier access to credit. While there has been substantial progress over the past decade, access to finance remains a daunting constraint in Africa. So, how do we connect with these underserved populations and bring credit closer to them?