How to find a profitable lending niche and target the right borrowers
As a loan business owner looking to succeed, scale and stand out in the lending ecosystem, you must recognize that you can’t lend to everyone. We’ve highlighted several ways to target the right borrowers and find a profitable niche.
💡 Your customers can now choose how they want to fund their savings 🆖
Hello there! 👋 Happy new month and welcome to June! Can you believe we’re already at the halfway mark of 2025? With just one month left in Q2, it’s the perfect time to evaluate the year and reprioritize if required. Remember the goals you set at the start of the year? How are they coming […]
Customer count or profitability: which is more important for a lender?
Running a lending business, as is the case with running any other business, requires business owners to make some tough decisions. Most lenders, especially those new to the lending business, are typically faced with the high-consequence question: “What should I primarily focus on -growing my customer count or growing profitably?” The former is concerned with […]

