How to find a profitable lending niche and target the right borrowers
As a loan business owner looking to succeed, scale and stand out in the lending ecosystem, you must recognize that you can’t lend to everyone. We’ve highlighted several ways to target the right borrowers and find a profitable niche.
Categories of low-risk borrowers lenders should target
Saying, “I don't want high-risk borrowers,” is one thing; articulating the low-risk customers you seek is another. We have done the grunt work of identifying and categorizing traditionally low-risk borrowers.
Banking as a service explained: All you need to know
Banking as a Service, or BaaS, is what allows businesses that aren’t banks to offer actual banking services to their customers.

