Expand your lending business with customer incentives
Human psychology indicates that human beings make purchase decisions based on emotions which are subsequently justified by rational suggestions. According to Simon Sinek, it’s easier to sell a product that’s emotionally charged. This is where incentives come in. Humans as consumers generally respond to incentives as a big motivating factor for their purchase decisions. The […]
What are the problems associated with lending money in Nigeria?
Every day, thousands of Nigerian lenders wake up to face a market that’s equal parts promising and precarious. The nation’s vast population, entrepreneurial spirit, and rapidly growing SME sector make it an attractive ground for credit services. Over 40 million MSMEs account for nearly half of Nigeria’s GDP, and many of these businesses rely on […]
How to get started as a lender in Tanzania
If you've ever thought about making a difference with your investment, now might be the perfect time to get started as a lender in Tanzania.


