Customer count or profitability: which is more important for a lender?
Growth marketing

Customer count or profitability: which is more important for a lender?

For lenders, growth often brings a key dilemma: should the focus be on increasing customer count or maximizing profitability? While attracting more borrowers can boost market presence and long-term opportunities, it can also strain resources and increase risk if not managed carefully. On the other hand, prioritizing profitability ensures sustainable operations but may limit market share and growth potential. Striking the right balance between these two objectives is crucial for building a lending business that is both competitive and financially resilient.

9 common issues lenders face when setting up 
Growth marketing

9 common issues lenders face when setting up 

Setting up a lending operation isn’t always straightforward, Over time, we’ve learned where most lenders stumble. Here are the issues that consistently slow things down.

Best loan management software for Tanzanian lenders: Lendsqr vs. Jisort
Lender information

Best loan management software for Tanzanian lenders: Lendsqr vs. Jisort

In this article, we’ll unpack what each software brings to the table to help Tanzanian lenders make a choice that will keep them competitive, compliant, and ready for growth.