Categories of low-risk borrowers lenders should target
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Categories of low-risk borrowers lenders should target

Saying, “I don't want high-risk borrowers,” is one thing; articulating the low-risk customers you seek is another. We have done the grunt work of identifying and categorizing traditionally low-risk borrowers.

Fund your lending business with on-lending facilities
How to

Fund your lending business with on-lending facilities

The credit gap in Nigeria is massive, at over 74 trillion. However, there are still not enough loans to go around for everyone who needs them. Beyond the tech to scale, lenders also need the capital to lend. How many loans could a startup lender possibly give from bootstrapping? Say a lender starts with N10m […]

Effective strategies to market your loan products
Growth marketing

Effective strategies to market your loan products

As of 2023, the global lending market was valued at over $7 trillion, with thousands of institutions vying for the attention of borrowers. So, how do you make your loan products stand out in such a full market?