A guide to promoting your lending business using digital channels
Growth marketing

A guide to promoting your lending business using digital channels

Promoting a lending business today requires more than word-of-mouth or traditional advertising. With more borrowers searching for financial services online, digital channels such as social media, search engines, and email have become essential for reaching the right audience. When used effectively, these platforms help lenders build trust, increase visibility, and connect with potential borrowers at scale. This guide explores practical ways lenders can use digital channels to grow their reach and attract more customers.

How to identify fake or predatory loan apps
Industry Information

How to identify fake or predatory loan apps

As digital lending expands, so does the risk of fake or predatory loan apps targeting unsuspecting borrowers. These platforms often use misleading terms, aggressive collection tactics, and hidden charges to exploit users. Knowing how to spot warning signs, such as lack of transparency, excessive permissions, and unregulated operations, is essential for both borrowers and lenders. Identifying these red flags early can help prevent financial harm and promote a safer, more trustworthy lending ecosystem.

Frequently asked questions about open banking in Africa
How to

Frequently asked questions about open banking in Africa

This FAQ is written for people who are trying to make sense of how open banking affects real operations.