How to use Route Mobile with Lendsqr for sending SMS

SMS is the cornerstone of borrower communication throughout the loan lifecycle. From initial loan applications and approval notifications to important updates on disbursement, repayment schedules, and critical reminders, timely SMS messages keep borrowers informed, engaged, and obedient to their loan agreements.

This efficient and cost-effective communication channel allows lenders to streamline numerous interactions and improve customer satisfaction.

Because Route Mobile has been around for a long time and is good at what they do as a Communication Platform as a Service (CPaaS) provider, they can send messages all over the world without any problems. This is important for lenders who want to do business in more than one country.

Lenders need access to multiple messaging channels (emails, SMS, push, and RCS), robust filtering and analytics tools to manage large volumes of messages, and insights for optimization. Route Mobile addresses these needs directly, providing a specialized platform for managing communication rather than a generic solution.

With so many SMS providers, Route Mobile stands out as a powerful option.

Route mobile is an Indian based SMS provider that serves countries worldwide. Let’s unpack the key features that make Route Mobile a compelling option for lenders:

A2P SMS

Route mobile allows A2P (application to person) for sending  important messages directly to borrowers’ phones. These include things like confirmations for applications or loans, one-time passcodes (OTPs), updates on the status of a loan application or repayment, special offers or loan deals, and reminders about upcoming payments.

2 way messaging

Borrowers can text back to lenders if they have a quick question, need something explained more clearly, or want to start resolving an issue. This way,  borrowers can easily get help without having to call a customer service line, and it reduces the burden on your support line.

Number Lookup

Sending calls to invalid numbers can be very disappointing. Before sending a message, lenders can verify if the number is real and being used by someone. This way, lenders can get their messages and calls delivered to active numbers and remove invalid numbers hampering their reach and campaigns.

Enhanced business messaging with native messaging apps

Beyond traditional SMS, lenders can connect with popular messaging apps like WhatsApp, Telegram, Facebook Messenger, Instagram, Viber, and Google Business Messaging. These widely used apps allow you to reach borrowers on their preferred platforms, especially in international markets where these apps are commonly used for communication.

RCS business messaging

Rich Communication Service (RCS) allows for images, interactive buttons, suggested replies, and carousels right within the text message for a more engaging and interactive experience.

Acculync

Route Mobile’s Acculync ensures every link you include in your SMS messages is clean, short, and branded. This makes your messages look more professional and increases the chances of borrowers clicking on the links.

Identity and verification

Lenders can build trust with branded calls and SMS. When borrowers see your company name on their phones, not just a random number, they’ll feel more confident they’re dealing with a real and legitimate lender.

Setting up your Route Mobile account

Route mobile is an enterprise-scale provider. So to sign up, you may need to connect with their key account manager for your country and you can do this by connecting with them on their website. 

Your account manager will engage with you, assess your business, look at your potential SMS transaction volume to confirm you fit their customer target. Then, they’ll set you up with an API key.

How to use Route Mobile with Lendsqr

• Once you have your Route Mobile API key, come to Lendsqr. 
• Log in to your Lendsqr account, and if you don’t have one, simply sign up here.
• Reach out to our Lendsqr product support team at support@lendsqr.com 
• We’ll help you set up your integration with Route Mobile and this can be done within 10 minutes
• Once complete, your SMS communication gains an instant boost!

Here are the benefits Route Mobile have in store for lenders on Lendsqr:

SMS delivery is fast and direct

Unlike some SMS providers who rely on multiple companies to get your message to its destination, Route Mobile has direct integrations with telecom providers around the world. So your SMS bypasses unnecessary steps and is delivered extremely fast. The perfect hail mary for time-sensitive communications like loan confirmations, security codes, or urgent payment reminders.

Cost effective pricing

Route Mobile per unit SMS is the cheapest in Nigeria as of today and one of the cheapest in the world. A great economical choice for lenders who wish to scale their communication efforts without sacrificing quality.

Reach borrowers worldwide

No matter what corner of the earth your customers live, Route Mobile gives lenders a solid advantage by operating in countries all over the world. You can send loan updates, payment reminders, special loan offers to borrowers via its expansive network and scale your lending business.

Customize your sender ID

Borrowers value lenders they can trust, and a recognizable SMS with a sender ID gets you one step closer to building that trust and a stronger relationship with your customers. So instead of Lendsqr’s generic branding, lenders can use Route Mobile to customize their sender ID.

The bottom line

Lenders can upgrade their communication strategy and customer experience by combining Route Mobile’s robust SMS and messaging features with Lendsqr’s loan management software.

This boils down to faster information delivery for borrowers, a more convenient way to get help, and a stronger overall customer experience – all contributing to a successful lending business.

If you want to know more about this powerful collaboration for your loan business, simply send a message to growth@lendsqr.com and our support team will respond promptly.