Boosting your lending app rating on Google and Apple app stores
Growth marketing

Boosting your lending app rating on Google and Apple app stores

Think about all the apps you’ve installed over the last few years. What was the first thing that caught your eye and would ultimately determine whether you would proceed to download the app or bypass it in search of a better alternative? If you’re like everyone else with commonsense, then ratings and reviews tend to […]

Customer count or profitability: which is more important for a lender?
Growth marketing

Customer count or profitability: which is more important for a lender?

Running a lending business, as is the case with running any other business, requires business owners to make some tough decisions. Most lenders, especially those new to the lending business, are typically faced with the high-consequence question: “What should I primarily focus on -growing my customer count or growing profitably?” The former is concerned with […]

How direct debit works in Tanzania
Industry Information

How direct debit works in Tanzania

This report reviews the regulatory framework, technical design, market players, and trends for direct debit in Tanzania (2019–2024), drawing on BoT publications, industry reports, and expert commentary.