A guide to promoting your lending business using digital channels
Promoting a lending business today requires more than word-of-mouth or traditional advertising. With more borrowers searching for financial services online, digital channels such as social media, search engines, and email have become essential for reaching the right audience. When used effectively, these platforms help lenders build trust, increase visibility, and connect with potential borrowers at scale. This guide explores practical ways lenders can use digital channels to grow their reach and attract more customers.
3 alternative data to credit report for enhancing underwriting quality
Smart lenders must incorporate alternative data sources to improve underwriting and make more informed lending decisions.
Kenya’s licensing of 42 new digital lenders and what it means for credit markets in Africa
Kenya’s licensing of 42 new digital lenders signals a major shift in how credit markets across Africa are evolving. By bringing more players into a regulated framework, the move aims to improve transparency, protect borrowers, and expand access to formal credit. But it also raises important questions about competition, risk management, and market saturation. For lenders across the continent, this development offers both a blueprint for regulation and a reminder that sustainable growth depends not just on scale, but on trust, compliance, and responsible lending practices.


