The 3 best Google ads alternatives for promoting loan apps
In this article, we’ll list some of the best alternatives to Google Ads, explain what they offer, and show you how to use them to boost your lending business.
Expand your lending business with customer incentives
Human psychology indicates that human beings make purchase decisions based on emotions which are subsequently justified by rational suggestions. According to Simon Sinek, it’s easier to sell a product that’s emotionally charged. This is where incentives come in. Humans as consumers generally respond to incentives as a big motivating factor for their purchase decisions. The […]
A cultural view of loan defaults in South Africa
If lenders and policymakers in South Africa can meet borrowers where they are economically, culturally, and socially, there may be a path forward that improves financial access while reducing default risk.