How to choose your first lending niche
Industry Information

How to choose your first lending niche

Choosing your first lending niche is one of the most important decisions when starting a lending business. Rather than trying to serve everyone, successful lenders often begin by focusing on a specific market such as salary earners, small businesses, students, traders, or asset-backed borrowers. The right niche depends on factors like customer demand, risk profile, competition, and your ability to understand and serve that segment well. Starting with a clear niche can help you build stronger products, manage risk better, and grow more strategically.

How do lenders manage abandoned loan applications?
Growth marketing

How do lenders manage abandoned loan applications?

This article walks through how lenders manage abandoned loan applications in real terms. It focuses on what happens after an application stalls, how lenders diagnose the cause, and what systems and decisions help recover value without irritating borrowers or stretching operations teams.

Uburyo 5 bwo Kwigaragaza nk’Umugurizabikorwa Utandukanye mu Rwanda
Lender information

Uburyo 5 bwo Kwigaragaza nk’Umugurizabikorwa Utandukanye mu Rwanda

U Rwanda rwahinduye amateka yarurangwagamo n’ibikomere rukaba kimwe mu bihugu bifite iterambere ryihuse muri Afurika, bigaragarira mu mahame arugenga no mu bushake bwo kwiyubaka. Dushingiye ku bunararibonye dufite mu nganda z’imari, twasanze u Rwanda ari ahantu heza ho gukorera inguzanyo hifashishijwe ikoranabuhanga. Imiyoborere myiza n’iyubahirizwa ry’amategeko bigaragara mu Rwanda bituma habaho icyizere ku isoko ry’imari. […]