Customer count or profitability: which is more important for a lender?
Growth marketing

Customer count or profitability: which is more important for a lender?

For lenders, growth often brings a key dilemma: should the focus be on increasing customer count or maximizing profitability? While attracting more borrowers can boost market presence and long-term opportunities, it can also strain resources and increase risk if not managed carefully. On the other hand, prioritizing profitability ensures sustainable operations but may limit market share and growth potential. Striking the right balance between these two objectives is crucial for building a lending business that is both competitive and financially resilient.

How to justify software pricing internally to stakeholders
Growth marketing

How to justify software pricing internally to stakeholders

When you justify a software purchase internally, you are not just asking for approval to spend. You are asking the organization to change how part of the business runs.

How to find a profitable lending niche and target the right borrowers
How to

How to find a profitable lending niche and target the right borrowers

As a loan business owner looking to succeed, scale and stand out in the lending ecosystem, you must recognize that you can’t lend to everyone. We’ve highlighted several ways to target the right borrowers and find a profitable niche.