5 key qualities borrowers look for in a lender
Growth marketing

5 key qualities borrowers look for in a lender

While countless articles detail what lenders want in a borrower, we've flipped the script to highlight what borrowers look for in a lender. So, what qualities convince a borrower that a lender is the right choice?

Effective strategies to market your loan products
Growth marketing

Effective strategies to market your loan products

As of 2023, the global lending market was valued at over $7 trillion, with thousands of institutions vying for the attention of borrowers. So, how do you make your loan products stand out in such a full market?

What you need to know to start lending in Ghana
Industry Information

What you need to know to start lending in Ghana

Your timing couldn’t be better. Ghana’s economy grew by 6.9% year on year in the second quarter of 2024.