How to get started as a lender in South Africa
Growth marketing

How to get started as a lender in South Africa

Thabo noticed a troubling pattern in his community. People were stuck in a relentless cycle of debt, borrowing from mashonisas (Local name for unregistered lenders) ) at crippling interest rates. Despite their sky-high fees, the residents had little choice. Formal credit options were scarce, and when cash ran low, shady lenders seemed to be the […]

How to justify software pricing internally to stakeholders
Growth marketing

How to justify software pricing internally to stakeholders

When you justify a software purchase internally, you are not just asking for approval to spend. You are asking the organization to change how part of the business runs.

5 loan marketing ideas for digital-first lenders
Lender information

5 loan marketing ideas for digital-first lenders

If you run a digital-first lending business in Africa you already understand how competitive this space can be. Customers expect fast responses, clear information, and a sense that they can trust you with their money. Every interaction counts, but the very first interaction often happens before you even know someone is looking for you. Most […]